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What are cookies?

Visma uses digital tracking technologies to collect information about the movement on our websites and how visitors interact with us. We do this in order to measure the performance of our websites and provide interesting content. To identify a visitor throughout the visit, and recognizing visitors at consecutive visits, our websites leave a small file called a cookie in the visitor’s internet browser. Cookies uniquely identify a particular browser or device. By using cookies Visma can distinguish one visitor from another and treat them individually.

Why does Visma use cookies?

Anonymized statistics

Visiting website generates anonymized data that Visma uses to improve Visma websites. When using cookies in this manner we do not collect or process personal data. Instead, we use anonymized aggregated statistics to make better decisions. More specific, the anonymized data describes the general activity and performance of Visma websites. For instance, Visma measures how many of our visitors read our cookie policy. If the statistics show that there are few readers, we will use this to assess whether to move the policy elsewhere on the website to make it more visible. Another example is that we use anonymized data to measure which parts of our pages that are popular among visitors by creating heat maps based on visitor activity. The analysis is used to organise content or to ensure more logical functionality on our websites. We also use cookies to detect returning visitors on our websites and expose them for what they seemed to like during their last visit. The anonymised data we collect includes:

• Information about types of browser and device
• Geographical information limited to city
• User behaviour on the website, i.e. the journey from reference site to landing page to exit page, if pages were scrolled and how far, if videos were played and for how long, which links were clicked.
• Public company information

From this anonymized data we can measure the popularity of our content and decide which direction we should further develop our websites, both in terms of technical evolvement and content. The anonymous data is not shared with any third party except our subcontractors when placing and managing cookies including Google Analytics and Hotjar. The anonymous data is subject to security and privacy standards according to applicable data protection legislation.

Personal data

Depending on whether visitors grant us their permission – opt in/opt out according to the preferences on my profile pages – the use of cookies could also include processing of visitors personal data. More specific, with the permission of visitors, we could use visitors email addresses to tie their activities to their identity. On this basis, Visma could use personal data to register what the individual visitor is pursuing. These preferences are used to ensure that visitors are subject to relevant content on our websites. In short, to let Visma personalise content. The personal data we process in this regard includes:

• Email address, name and company
• Employers key information
• Likely interests based on registered movement on website and subscription preferences.

Personal data is not shared with any third party except our subcontractors when placing and managing cookies including ActiveCampaign. All processing of personal data is subject to security and privacy standards according to applicable data protection legislation.

How can I avoid cookies?

I don’t want to be subject to cookies that generate anonymised statistics

By using the setting functionality in your browser visitors can block cookies. However, this will affect the performance of Visma websites. Visitors should follow the links below if they would like to read up on how cookies can be managed in some of the most popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari